The aim of this agile manufacturing and marketing audit is to get you thinking about issues that may be affecting your business. The more able you are to supply products and services tailored to individual needs both quickly and cost-effectively, the more likely customers will favour you over your competitors. Here at The Agility Centre, we can supply all the expertise you need to make your business grow. What’s more, if you are a Merseyside-based small business, this help comes for free. Phone us today on 0151 795 3641 today to find out more.
INSTRUCTIONS
Listed below are 23 attitude statements. Please indicate how true you feel that each statement is with respect to your production and marketing operations. Please bear in mind that there are no right or wrong answers to the statements. The more honest you are in your responses, the more likely we are to be able to assist you.
Absolutely true of us
Mostly true of us
Moderately true of us
Only slightly true of us
Not true of us
Section One: Business & Marketing Strategy
1
We have a reasonably good idea where we want our business to be in 3-5 years time
2
Strategically, we tend to be proactive, constantly seeking new areas for growth
3
We are prepared to trade-off short term goals in the interests of long run growth
4
Our business and marketing objectives provide clear guidelines for market planning
5
Strategic objectives are expressed as specific growth targets (volume, profits, ROI)
Section Two: Shopfloor Operations
6
It is relatively easy for anyone to track the progress of any order on our shop floor
7
Our critical machines are regularly maintained and never tend to break down
8
Our raw materials, tools and products are properly labelled and easily identifiable
9
Materials flow is normally smooth and uninterrupted and rarely subject to delay
10
It is very rare for us to ever amend our production schedules
Section Three: Products that are Produced
11
We have a “right first time” policy for our products and we normally achieve this
12
We consistently inspect the quality of our products prior to shipping
13
We consistently check the quality of materials we receive from our suppliers
14
When designing a new product, we rarely have to change our designs
15
It is rare for us to get any returned products from our customers
Section Four: Customer Care & Service Quality
16
In this firm, exceptional service is very well defined
17
The performance of our employees’ is regularly measured and monitored
18
Satisfying customer needs and desires is something all our employees understand
19
Our employees really do understand that their behaviour reflects the firm’s image
Section Five: Competitor Orientation
20
One of our strengths is we respond rapidly to competitive actions that threaten us
21
We do a very good job of differentiating ourselves from the competition
22
One of our priorities is that we discuss competitor’ strengths and strategies
23
We target customers where we have an opportunity for competitive advantage
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